5099075
9780131197596
Apparel Product Development
by Regan, Cynthia L.
About this item
- Condition: Good
- Provider: 369pyramidinc Contact
- Provider Rating: 100%
- Ships From: Multiple Locations
- Shipping: Standard
About this item
- Condition: Good
- Provider: GoTextbooks Contact
- Provider Rating: 78%
- Ships From: Little Rock, AR
- Shipping: Standard
Product details
- ISBN-13: 9780131197596
- ISBN: 0131197592
- Edition: 1
- Publication Date: 2007
- Publisher: Prentice Hall
AUTHOR
SUMMARY
Using a broad to narrow focus, it explains the product development process, the decisions made at early stages, and how to relate a companys business strategy to products developed. Unique in its approach, it ties a fictional story into textbook narrative and uses an ongoing company project to engage students in their own product development activity. Each chapter is filled with company examples, web links, activities, and quotes that reveal the current industry environment and the skills needed to thrive inRegan, Cynthia L. is the author of 'Apparel Product Development ', published 2007 under ISBN 9780131197596 and ISBN 0131197592.
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